"ROLFING" is a type of MASSAGE
OR SOMETHING
( KersaI Missive Free Michael Shields! with Monday's Liverpool Echo, Sat 13 Jan 2007, 4:27, archived)

Actually
It just sounds like a bizzaire sexual practice involving animals and the BBC
(Marmite Omelette ...but I feel better having screamed, don't you?, Sat 13 Jan 2007, 4:29, archived)