I've taken substantial measures to avoid appearing like a dick.
For example, I shall not be facebooking or tweeting, nor will I be waving my iPhone about taking pictures and then posting them to instagram using 'cool' filters.
Instead I shall be taking an actual film camera.

Oh, wait...
(rnuk http://flickr.com/rnuk, Wed 15 Jun 2011, 18:22, archived)