I think our main difference in perspective seems to be that youwork with large businesses, and I work with small. As such, I get pissed off when I see people who, say, run a dog walking company who have been sold a blog and twitter by a social media 'expert'.
Social Media is fine for large companies (even though it backfires all the time), but lots of blog posts with 'comments(0)' is a waste of everyone's time if they don't have or need a big client base.
(Social Media is fine for large companies (even though it backfires all the time), but lots of blog posts with 'comments(0)' is a waste of everyone's time if they don't have or need a big client base.
monkeon schmonkeon,
Tue 22 Jun 2010, 22:34,
archived)
Actually, I think a dog walking service is a prime example ofa business which could benefit from social media engagement within a local vertical, but yes, in general your point is a valid one.
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LordManley twitter.com/LordManley,
Wed 23 Jun 2010, 9:15,
archived)
Things like Twitter feeds......need a reason to exist. It needs to be part of the service and it needs to add value to the customer in some way, shape or form.
For a kennel, I can see there being an argument for a feed to allow the dog owners to keep tabs on their animal, when it was walked, fed, etc. As well as a way for owners to keep in touch with the kennel in a fairly simple way.
A dog walking service? Maybe there is an argument for it, but it would have to serve a purpose.
(,
Wed 23 Jun 2010, 10:19,
archived)
For a kennel, I can see there being an argument for a feed to allow the dog owners to keep tabs on their animal, when it was walked, fed, etc. As well as a way for owners to keep in touch with the kennel in a fairly simple way.
A dog walking service? Maybe there is an argument for it, but it would have to serve a purpose.