.
'You can send automated reports but without someone to go through them and explain what all the numbers mean these are useless to a lot of clients.'
- does this going through them really not follow a set pattern?
When you have explained the results once, what sort of thing do you explain the second time?
Surely a nicely laid out stats page could have enough explinatory text for the layman to understand.
Reports I have seen just involve telling someone where they are in Google and for what keywords. I imagine that if someone is doing well for an irrelevent keyword and badly for a targeted one then it would not be explained to them as to why it is irrelevent, which is the sort of information they need to know.
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Thu 24 Jun 2010, 12:49,
archived)
- does this going through them really not follow a set pattern?
When you have explained the results once, what sort of thing do you explain the second time?
Surely a nicely laid out stats page could have enough explinatory text for the layman to understand.
Reports I have seen just involve telling someone where they are in Google and for what keywords. I imagine that if someone is doing well for an irrelevent keyword and badly for a targeted one then it would not be explained to them as to why it is irrelevent, which is the sort of information they need to know.