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# .
'You can send automated reports but without someone to go through them and explain what all the numbers mean these are useless to a lot of clients.'

- does this going through them really not follow a set pattern?

When you have explained the results once, what sort of thing do you explain the second time?

Surely a nicely laid out stats page could have enough explinatory text for the layman to understand.

Reports I have seen just involve telling someone where they are in Google and for what keywords. I imagine that if someone is doing well for an irrelevent keyword and badly for a targeted one then it would not be explained to them as to why it is irrelevent, which is the sort of information they need to know.

(, Thu 24 Jun 2010, 12:49, archived)