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# I'm sure you're going to say 'bad seo'
but so many companies claim to test all of the small theories as part of their skill base.

eg testing for keyword density

There are so many variables to keep constant that I think it would be impossible to prove anything about this from any test.

Your test makes sense for the job, but when I worked for a company whose SEO team who passed all their work onto the developers, we were never once asked to build any sort of testing sites or tools. I'm sure the root of my cynicism comes down to that!

Ultimately, I'd have thought that an expert would know the limits of what is testable, though I suspect many SEOs get work by saying 'we know this through testing...', rather than 'no one can know this but it makes logical sense in theory because...'

(, Fri 25 Jun 2010, 17:32, archived)