
The advertisement should never contain anything repugnant to refined taste, and nothing grotesque or ridiculous. The most meaning should be condensed into the fewest possible words. The wording should often be changed, and an attractive typography should be used. It is well to choose an attractive heading, followed by fairly spaced paragraphs, with appropriate sub-heads.
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Tue 7 Sep 2010, 18:28,
archived)

It's a feast on the eyes.
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Tue 7 Sep 2010, 18:30,
archived)