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# He'll probably taste of dirty money and expensive aftershave.
Beat that, Heston!
(, Mon 7 Mar 2011, 11:46, archived)
# Costa coffee have a thing on at the moment with a serious rival on the smug front...
www.costa.co.uk/baristas/our_baristas.aspx

Aside from the smugness, I feel this to be a very poorly judged campaign. What the hell does it matter to me if my coffee is made by a real 'Barista' or not. I don't even know what qualifies anyone to be a 'Barista'. I don't really care about anything other than that I get a nice cup of coffee at the end of things.
(, Mon 7 Mar 2011, 11:51, archived)
# I don't like coffee, so their puny attempt to engage with me on a personal level has already failed.
Ha! In your face, Costa!
(, Mon 7 Mar 2011, 11:57, archived)
# I never used to be that fussed about it...
But since the nipper came along a strong coffee on the way to the station in the morning has become a must.
(, Mon 7 Mar 2011, 12:04, archived)
# you are right the Costa advert is a bit smug!
(, Mon 7 Mar 2011, 13:06, archived)
# Smug Baristas.
How to be a Complete Barista, etc.

Isn't it just a way of saying something to make people think you're a qualified barrister, and thus vaguely more deserving of a modicum of respect, than you really are as a jumped-up tea-boy?
(, Mon 7 Mar 2011, 12:12, archived)