
You are buying a commodity, and coffee prices this year have doubled, but regardless - instant coffee has things like chaff returned to it (it is removed in roasting)and is often very lightly roasted. This drives off less liquid which, as a commodity sold by weight means more value. Green coffee used by nescafe's latest blend is a hilarious example of clever marketing and an uneducated consumer.
If you look at the big companies, they will plant and use high yield robusta plants too, with a much lower trade price, generally traded through Switzerland to avoid the tax.
There is more finery to this ut I'm too drunk to explain. Go buy proper coffee, instant is shit. :)
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Fri 28 Oct 2011, 23:39,
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If you look at the big companies, they will plant and use high yield robusta plants too, with a much lower trade price, generally traded through Switzerland to avoid the tax.
There is more finery to this ut I'm too drunk to explain. Go buy proper coffee, instant is shit. :)

How the hell do you cope with making real coffee in the morning? It's all I can do to remember to add water using instant!
Edit sometimes I even remember to boil the water first.
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Fri 28 Oct 2011, 23:43,
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Edit sometimes I even remember to boil the water first.

In Lisbon last week I was destroyed and had to serve a few hundred delegates on three hours sleep; habit and coffee on tap get me through. :)
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Fri 28 Oct 2011, 23:45,
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I have developed a new trick. When i get into work and 5 people are lining up with problems for me to deal with, I just say quietly: 'I haven't had a coffee yet'. It isn't true, but they leave me alone for an hour or so.
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Fri 28 Oct 2011, 23:53,
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to get us to stop making coffee. You should hire us, we do the Saatchi Gallery sometimes so should fit in with yours and I make great coffee.
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Fri 28 Oct 2011, 23:55,
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Our new blend is awesome at the moment too.
On that note, must hit the sack. Night!
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Sat 29 Oct 2011, 0:03,
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On that note, must hit the sack. Night!

I'll see you in dawn's rosy light, assuming that is somewhere around midday.
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Sat 29 Oct 2011, 0:06,
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it's like saying, forgive me, but i am i cunt, without anyone thinking any less of you and completely understanding.
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Sat 29 Oct 2011, 0:00,
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it's a ritual, regardless of head state
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Fri 28 Oct 2011, 23:52,
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i have tried. this whole scenario depresses me
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Fri 28 Oct 2011, 23:48,
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