This is Joey Essex from TV show The Only Way is Essex, who released a non-hit single called 'Reem' which sounds like a paper measure.
Many questions remain, though, such as, why are they camping in a wood? Why is he being taught basic concepts as if he had been found wandering there? How do you tell the time by inspecting some dirty leaves?
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Sun 8 Dec 2013, 22:13,
archived)