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# calm down dear
It's a commercial.
(I helped save b3ta! lemony, Thu 20 Nov 2003, 22:10, archived)
# The new esure advert
is the worst thing I've ever had the displeasure of experiencing.

But I remember what it's for - which ensures I'll never buy anything from them.
(I helped save b3ta! UncleLewy, Thu 20 Nov 2003, 22:12, archived)
# Ha ha!
That's probably the first use of that catchphrase in a truly humourous context.
(the_hammerhead_tart -- In love with a strict machine, Thu 20 Nov 2003, 22:12, archived)