I don't think
it's smugness. Wouldn't you like to actually make a difference with what you choose to buy? In any case, I think you've rather crudely associated 'fair trade' with 'organic'. You can have one without the other. A lot of organic stuff is not fairly traded (maybe ethically, although this isn't actually the same).
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Sun 5 Jun 2005, 16:03,
archived)