
British Media Award winners 2014
Launch of the Year
Winner: UsVsTh3m from Trinity Mirror
The judges praised the impact of a very small team on a large company, in particular the way they have managed to attract new audiences in an agile way. Creating a start up department that does well in an established organisation isn't easy, and UsVsTh3m have done the job exceedingly well. They have built a compelling business case for a new market of monetised digital experiments within a traditional publisher.
( , Wed 13 May 2015, 19:04, Reply)