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"However, the new rules do not preclude the use of all gender stereotypes. The ASA said the aim was to identify "specific harms" that should be prevented.
So, for example, adverts would still be able to show women doing the shopping or men doing DIY, or use gender stereotypes as a way of challenging their negative effects."
( , Fri 14 Jun 2019, 13:49, Share, Reply)
"However, the new rules do not preclude the use of all gender stereotypes. The ASA said the aim was to identify "specific harms" that should be prevented.
So, for example, adverts would still be able to show women doing the shopping or men doing DIY, or use gender stereotypes as a way of challenging their negative effects."
( , Fri 14 Jun 2019, 13:49, Share, Reply)