I'm no fan of Rupert, I have a feeling the world would have been a nicer place if the fucker died young
but all this waffle about new media and super-branding, whatever that is, hides the fact that the journalists who are creating the content aren't getting the money for people reading it, google and facebook are. More than half the people who see news stories in their google results wont click on the link but will simply read the headline and the description on google. So the advertisers spend their money where the eyeballs are, google, and the places that pay journalists don't get any money. Google takes almost 6 of every 10 advertising dollars spent in Australia, and they paid 1.5% tax last financial year on revenues. Google and facebook didn't used to do this as their revenue model, they've just exploited their free access to other peoples content to keep all the advertising revenue, and investigative journalism is fucking dying around the world. It's little different to the early days of the internet where people stole whole sites and stuck them in an iframe on their own sites and pretended it was their content, until that was legislated against.
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cumquat may will not be commenting further on the allegations, Fri 19 Feb 2021, 2:10,
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“The ultimate hidden truth of the world is that it is something we make. And could just as easily make differently – David Graeber 1961-2020”
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artifus is doing it all wrong, Fri 19 Feb 2021, 2:15,
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I disagree with the last part. If change was easy we'd see a lot more of it.
It's hard enough changing one fucker's mind, let alone this horde of stupid assholes with heads full of nonsense that seem to be proliferating around the world
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cumquat may will not be commenting further on the allegations, Fri 19 Feb 2021, 2:23,
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it takes just five seconds...
www.youtube.com/watch?v=qdQn7c62zHM
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artifus is doing it all wrong, Fri 19 Feb 2021, 2:26,
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ah, northamptonshire's finest
Yes, perhaps there is a way....
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cumquat may will not be commenting further on the allegations, Fri 19 Feb 2021, 2:32,
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you knows it
www.youtube.com/watch?v=KFCpUZVyXgg
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artifus is doing it all wrong, Fri 19 Feb 2021, 2:36,
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i totally made up super-branding ;)
i'm sure you couldn't care less, but it means setting your own brand in any superposition to the brand of the thing you're presenting.
like your iframe example, where the original content's banner is not shown.
You're not declaring the thing as your own, but the audience will make that connection themselves.
(, Fri 19 Feb 2021, 3:28, Reply)
well, google didn't turn up a single definition other than "a really good brand" so it must be a pretty niche term
I got a nice personal thank you letter from the guardian legal once by giving them screenshots and links of facebook ads that were showing guardian articles but linking to their own stuff when you clicked on them. facebook, off course, somehow finds it difficult to police scam artists that by coincidence happen to paying facebook for ads. I mean, they have an algorithm that can tell if a women is pregnant before she knows herself, but finding out if advertising is linking to content that isn't their own website has their tech guys baffled, I tells ya
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cumquat may will not be commenting further on the allegations, Fri 19 Feb 2021, 3:51,
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i mean i made it up just now
it's new. like a baby.
use it in an email today /ac
also, i was on the executive of the canberra times for a couple of turns. i gotta say i don't got much sympathy for the paper industry after that stint.
(, Fri 19 Feb 2021, 4:04, Reply)
ahh, I took the wink emoji to mean sarcasm
seem like a good one, and it's not being used. I'll try and use it today as well to see if we can get the ball rolling on it. End Super-Branding Now!
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cumquat may will not be commenting further on the allegations, Fri 19 Feb 2021, 4:09,
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We start using it in emails and any recipient who's baffled and googles it will end up on this page, just saying ...
(, Sat 20 Feb 2021, 17:34, Reply)