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This is a normal post I quite like a lot of F9's content, although I could do without seeing so much of his hare lip.
But this is just a thinly veiled 9 minute ad for the fact that F9 sells MTB accessories on his website. He does a lot of shit like this. There's an even worse one which was a glaringly obvious sponsored video for an action came. It was fucking embarrassing.
(, Wed 29 Oct 2025, 15:59, Reply)
This is a normal post Gotta make a living.

(, Wed 29 Oct 2025, 16:51, Reply)
This is a normal post With 2.26M subscribers, I suspect he's probably doing not too bad.
I'm fine with these kinds of content creators flogging their wares, but this is a bit much.
Alec over at Technology Connections can make a genuinely interesting video, full of completely relevant content, and stick in a quick 2 minute 'buy my socks' bit. It's unobtrusive, honest, and works.
This cunt makes a 9 minute video of him fucking about on his bike, peppered with shots of his webstore, whilst monologuing about shady monetisation pratices in promotional campaigns, and tops it off with a 'buy my MTB accessories' message at the end.

The whole video is a fucking ad.

I do love the production value of F9's work, but i've see two too many of these types of videos from him now. It's grabby as fuck.
(, Wed 29 Oct 2025, 19:56, Reply)
This is a normal post
There's a great plugin called sponsorblock that automatically skips past all the self-promotion and shilling in YouTube videos. I wonder what it would make of this one.
(, Wed 29 Oct 2025, 20:28, Reply)