it's the bystander effect or social loafing
if someone is lying in the street, clearly in trouble, yet there are hundreds of other people around walking by, the majority will walk on by and not offer help...
therefore, if you send an email to 300 people, the majority will ignore it, assuming that the others will put in some money... If you send the email to 10 people, a higher percentage of that group will donate.
if you did it like this and they still didn't donate, they're probably just tight bastards.
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drbroon abloooobloobloo, Thu 1 Jul 2010, 2:33,
Reply)