partly the problem is if they offer it, it has to work.
It's easier to get support right for 1 or 2 formats than for the 28trillion audio/video codecs and wrapper formats out there. And because it is Sony, people will bitch if the playback of their .avi/wmv/xdiv etc's has an issues like lagging frames, chunky pixels, no sound etc and all the other issues you get with those 'all format' players.
Besides Sony are a major entertainment conglomerate making/owning music and film and rather people paid for their CDs/DVDs/bluRAYs than give the option of watching 'stolen' stuff.
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Sextant goes to him is emotionally erect, on this day, Fri 9 Jul 2010, 15:23,
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