Alternate Reality Gaming - you play an online game but there are real world parts to it e.g you call a telephone number, visit a location, pick up a package etc
(, Tue 1 Mar 2011, 18:04, Reply)
Ah, cheers
I think Trent Reznor (of Nine Inch Nails) did a thing like this a couple of years ago. But I didn't know it had a name or was a genre.
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The magic of chutney Shakes it like an Instagram filter!, Tue 1 Mar 2011, 18:16,
Reply)