Actually
They have donated their product for the purpose of cleaning birds caught in oil spills since 1988 (prior to the Exxon Valdez spill), and are the product listed by the International Bird Rescue Research Centre as 'best practice' for this purpose. In recent years they have donated over $100,000 per year to this cause.
This particular campaign commenced in June 2009 (The advert shown here was produced in May 2009-12 months prior to the Gulf of Mexico spill). While there's a kind of dark serendipity about the cooincidence of this campaign and the BP spill, and while they could always be doing more to support their cause in terms of actual donations and product research, it is categorically incorrect to say that this is a campaign which is completely cynically centred on the Gulf Oil spill and unlikely that these efforts will cease following the Gulf of Mexico cleanup (considering they have a past history of involvement with this cause stretching back over 20 years).
(, Sun 6 Mar 2011, 7:03, Reply)
I stand corrected!
It's an interesting thing about B3TA - Last time this was posted, there was a huge amount of hatred and (now proved wrong by the above) comments about the 'cashing-in on disaster' element of the advert. It goes to show that you should never allow a website to influence your opinion too much, even if it is B3ta!!
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more balanced than jeremy beadle It wasn't me..., Sun 6 Mar 2011, 11:53,
Reply)
It's too late!!
Every time I venture outside the safety of my flat, all I can see are CDCs, Goatses, and kittens!! The CDC thing is a particular problem, because if I let my guard down, I end up saying to friends 'look at that, it looks like a cock!', normally followed by blank looks and me desperately trying to explain where the shaft and balls are.
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more balanced than jeremy beadle It wasn't me..., Sun 6 Mar 2011, 14:24,
Reply)