
I love the design, but it will never fly. The manufacturers want you to waste toothpaste. Having 5% left in the tube, means you need to buy 5% more toothpaste. But it is even worse than that. Rumor has it, that some punk earned a cool million selling the idea of increasing the size of the opening from 5 to 6 mm. This increases the flow rate by about 40% and increased sales by over 20%. Now most of the manufacturers have a larger opening to encourage wasting toothpaste. A nice flat opening allows one to easily use less toothpaste while still getting enough to effectively clean teeth. The savings from packaging efficiencies will never make up for the losses in product sales.
Until things change, always spread a thin coating of toothpaste on your brush instead of squirting a “sausage” of toothpaste as the ads show. This will do the most to save your toothpaste, money and packaging.
( , Wed 17 Aug 2011, 9:44, Reply)