It just looks to me like they gave Adidas a bit more advertisement free of charge.
Most people walking by wouldn't pay attention to a greater message I wouldn't have thought. I know I wouldn't after seeing the 100m final at the Olympic Stadium. Coupled with the fact that they showed their own logo for about half a second, I think meh. Waste of time and money.
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Redsushi! Whoop! Whoop! Yes, that one!, Mon 6 Aug 2012, 2:48,
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