But can Admiral say for sure
that the achieved profit targets have anything to do with the advertising?

I spent ten years in market research, including advertising research (not sure about the puppy thing, never had any experience of it), and my impression was that ad companies were far more interested in winning awards than in making ads which communicated the product/brand/service effectively.
( Sonic the Hedgetrimmer doesn't care what you think, Wed 21 Oct 2009, 15:42, 1 reply)

that's the difference between advertising and marketing
Responses from TV and billboards can't be monitored. So you have to make as big a splash as possible - therefore, creative.

As an interesting side note, Bob Isherwood, worldwide creative director of Saatchi & Saatchi, commissioned research which showed that award-winning advertising is significantly more effective than the dull stuff.

But then the people who commission research often get the results they want.

/contradictory cynic blog
( mrlogic is copying your beard, Wed 21 Oct 2009, 17:23, closed)

Well....
There's Econometric analysis to strip out the effect of all factors other than advertising, but in general what that shows is that you rarely get positive return-on-investment from advertising in the short-term - in other words you make less money off the back of it than it costs you as a business.

However, you just hope that in the long-term it pays off. Or that's what you tell the client anyway...
(SnowyTheWereRabbit the Leporid from Hell, Wed 21 Oct 2009, 17:32, closed)

Yep.

( mrlogic is copying your beard, Thu 22 Oct 2009, 13:08, closed)