We had some unfavourable reviews coming up if you typed the name of our hotel into Google maps
I was asked for a strategy. I turned to the girl in charge of Social Media and asked if we had a policy on sockpuppetting. After I'd inevitably had to explain to her exactly what sockpuppetting is and how people might use it for nefarious purposes, she admitted that she'd not given it any thought before and that we didn't have any specific policies that covered it.

So I suggested to the hotel manager that he create a few sockpuppet accounts, post up some favourable reviews and drown out the negative ones. It worked a treat.

I'm not sure this is exactly classed as dodgy, because in common with every other Social Media professional I've met, our Social Media Officer hasn't got a fucking clue about anything anyway, so if we do get caught out, I'll just blame her and say that she said it was perfectly fine.
( emvee cruor deo cruoris, Thu 7 Jul 2011, 15:25, 1 reply)

"Social Media Officer hasn't got a fucking clue about anything"
THIS.

Why are they so dumb, and why do they get paid so much?
(Captain Skippy pooed in a bag and left it on your doorstep, Fri 8 Jul 2011, 5:30, closed)