granted i understand you dont actually want to hear this
products have to undergo a certain level of change (improved ingredients, less preservative, new pack etc) to be allowed to be called 'new' then they are only allowed to carry 'NEW' for 6 months

naturally this is positioned as in improvement 'better taste etc'

shoppers only have a seconds to take in messaging on products and certain words motivate them

in promotional marketing nothing works as well as the words FREE, WIN, CASH, HOLIDAY

this means we have this odd language, you will seldom see 'LESS than HALF PRICE' these days as focus groups were simply registering LESS and seeing it as a negative - so now its EVEN BETTER THAN HALF PRICE

which admittedly is quite irritating

unsurprisingly - i work in advertising and marketing. having listen to the 'wisdom' of focus groups for many years i come to realise this:

there is a HUGE proportion of shoppers who are REALLY FUCKING DIM (mainly ASDA shoppers)

so for their benefit the rest of us have to put up with being grunted at like cavemen
( spimf ™ is whoever you want him to be, Tue 9 Oct 2012, 14:25, Reply)