in 2002 you could buy three levels of stereo system when you ordered a new Jaguar XJ
Base level, Premium level and Super level.

But the US marketers said they wouldn't like to try and sell anything called 'base' level. This rings true, if you think about McDonalds drinks, they don't sell a 'small', they only sell a 'regular' even though it is the same size.

So ONLY in the US, exactly the same hardware as Base was relabelled 'Premium', 'Premium' became 'Super' and 'Super' was renamed 'Audiophile'.

All so no yank who spent $60,000 on a car had to suffer the ignominious humiliation of revealing that he only had a 'base' level stereo.
( Rotating Wobbly Hat That's not a banana. THIS is a banana., Sat 3 Mar 2012, 12:39, 4 replies)

Can't recall which comedian it was.
someone was talking about the Starbucks drinks sizes and how pne good thing was he could now say his dick was "tall".
(Me, I'm not... in any way intoxicated, Sat 3 Mar 2012, 13:09, closed)

In Starbucks they do do small drinks
but they don't advertise it at all, you just have to ask for them.
( Mrs Entity is in hiding., Sat 3 Mar 2012, 13:28, closed)

:-(
That means I still have a small penis.
(Me, I'm not... in any way intoxicated, Sat 3 Mar 2012, 13:53, closed)

And nobody's asking for THAT.

(Juan Quar is clinging to her front teeth on, Sun 4 Mar 2012, 7:03, closed)