What happens?
The "reasoning" brain is confronted by too much choice, at which point it shuts down and becomes the willing toy of whatever the marketers want it to be. There's a reason marketers talk about "impulse purchases" - the goal of most marketing is to get you not to consciously consider what you buy, because influencing your unconscious mind is a piece of piss.

By the same token, very wary of any politician who says that the goal of public services should be "choice" if any profit-making enterprise is involved.
( shinyshinyscalp less a man, more a way of life, Fri 1 Oct 2010, 12:46, Reply)