The Rich & Fruity and Spicy options, I can understand,
that's just changing the flavour to suit. The Small Chunk I can understand, too, for sandwich purposes. But the Smooth? How can it be pickle, if theres nothing pickled in it? It's just Brown Sauce (which is an already crowded market), surely?

What a load of marketing wank.
( monster munch person, man, woman... camera... TV?, Wed 13 Apr 2005, 10:59, archived)