I think you'd know it meant that you can buy the item guilt free, because it's not cheating and that's on Delia's say so.

( Neptune A dole queue dosser and foul mouthed chav., Sun 7 Jun 2009, 21:51, archived)

I'd kind of presumed it meant it WAS cheating,
fucked if I care about her judgment, she's not the boss of cooking.
She's trying to get people who subsist on ready meals to realise it's not some mystical art, I guess, which is fine in her books and on her TV shows, but I don't expect to be preached to by the lid of things I've been buying for years.
( Moon Girl Technologies horrendous beanbag, Sun 7 Jun 2009, 21:55, archived)

There's cheating and there's cheating.
Delia endorsed cheating doesn't really count because she is on the TV.
( Neptune A dole queue dosser and foul mouthed chav., Sun 7 Jun 2009, 21:56, archived)