"The company's intellectual property department keeps a close eye on the media and will often write to publications who use its trade name without a capital letter or as a generic term for ballpoint pens, in order to preserve its trademark."
en.wikipedia.org/wiki/L%C3%A1szl%C3%B3_B%C3%ADr%C3%B3
(, Mon 6 Jul 2009, 17:23, archived)