The extra "o" is a great idea
Screech from Saved By The Bell called himself "Screeech" when he was begging for money to avoid being homeless as he couldn't use "Screech" thanks to trademarks. So now Kraft have trademarked "food", "foood" is the future.
( RocketSurgeon is pretending he's still young, Wed 6 Jul 2011, 9:30, archived)