
The logo cost £400,000. All they're saying about these is that they cost 'a few thousand pounds'. They're supposed to raise 15 million in sales of T-shirts and plush toys, though.
( ,
Thu 20 May 2010, 6:39,
archived)

they should be helium filled silvery balloon toys, cheap to produce, and all the more likely to burst or float away
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PROFIT
( ,
Thu 20 May 2010, 6:43,
archived)
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PROFIT