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# If I might just answer your last question first,
I am a technical consultant - yes I am good, but there are quite a few good SEOs about. Maybe I am in the top 10 in the UK, but then I am SEO Director at the largest digital agency in Europe, so I fucking well ought to be good.

On the flip side of that, there are a lot of shit SEOs and, more importantly, a lot of good PPC chaps, media buyers, affiliates and so on who say they can do SEO in order to land a full service contract, which is what you are probably falling foul of.

AdWords is PPC, not SEO.

Sales people make shit SEOs, but they are good at selling it.

SEO should die - SEO should become part of D&B and not exist as a lone product, but that (and the hiring of shit SEOs) will only happen once marketing managers listen to professionals and stop building flashy poorly coded sites and developers learn to build sites well.
(, Tue 22 Jun 2010, 16:48, archived)
# Fair enough.
Could you perhaps explain the difference between a bad SEO and a good SEO and how one would go about telling the difference. What questions should they be asked to prove their skill base?
(, Tue 22 Jun 2010, 17:13, archived)
# As an employer of (currently) 23 SEOs
No, haven't got a clue. I take 'em as grads and keep the good ones. Sorry.
(, Tue 22 Jun 2010, 17:13, archived)
# Also,
feel free to hire me and my team ;)
(, Tue 22 Jun 2010, 17:22, archived)
# You're beating
Rhys and his mystery men (a few posts down) in my opinion, anyway!
(, Tue 22 Jun 2010, 17:24, archived)
# Milt comes across as very good to me.
I'm really very expensive, so unless you are huge, maybe you should hire him?

That said, if he is as good as he sounds then maybe he is very expensive too?
(, Tue 22 Jun 2010, 17:54, archived)
# You must have some way
of differentiating between good and bad?

Do they do more than link building? Do they do proper marketing to get real links to the sites, for example?
(, Tue 22 Jun 2010, 17:23, archived)
# Technical SEO is a skill
how good someone is is borne out from their work, just as being able to code is a very minor part of programming.

Assessing someone's vision and understanding cannot really be done in an interview.
(, Tue 22 Jun 2010, 17:53, archived)