You might not believe it,but I hate an argument.
I'm amused that no one has defended working in social media, though. I was even ruder about them.
(I'm amused that no one has defended working in social media, though. I was even ruder about them.
monkeon schmonkeon,
Tue 22 Jun 2010, 21:05,
archived)
Some of my best friends work in social mediaand that's all I am willing to say.
Except, of course, that it is not. I think that there are areas where social media can be leveraged just as bill hoardings have their place, or advertising in the local rag. I think tat it is an important and valuable resource which can be used as a superb and targeted channel.
I also think that every man and his dog want to jump on the band wagon and that the sort of marketing director who wants 'social media' because it sounds good is a lot more likely to be charletonized (yes I do make words up, what of it?) than the same man in traditional media channels (including organic search).
I also really like battered chips.
(Except, of course, that it is not. I think that there are areas where social media can be leveraged just as bill hoardings have their place, or advertising in the local rag. I think tat it is an important and valuable resource which can be used as a superb and targeted channel.
I also think that every man and his dog want to jump on the band wagon and that the sort of marketing director who wants 'social media' because it sounds good is a lot more likely to be charletonized (yes I do make words up, what of it?) than the same man in traditional media channels (including organic search).
I also really like battered chips.
LordManley twitter.com/LordManley,
Tue 22 Jun 2010, 22:28,
archived)
I think our main difference in perspective seems to be that youwork with large businesses, and I work with small. As such, I get pissed off when I see people who, say, run a dog walking company who have been sold a blog and twitter by a social media 'expert'.
Social Media is fine for large companies (even though it backfires all the time), but lots of blog posts with "comments(0)" is a waste of everyone's time if they don't have or need a big client base.
(Social Media is fine for large companies (even though it backfires all the time), but lots of blog posts with "comments(0)" is a waste of everyone's time if they don't have or need a big client base.
monkeon schmonkeon,
Tue 22 Jun 2010, 22:34,
archived)
Actually, I think a dog walking service is a prime example ofa business which could benefit from social media engagement within a local vertical, but yes, in general your point is a valid one.
( LordManley twitter.com/LordManley,
Wed 23 Jun 2010, 9:15,
archived)
Things like Twitter feeds......need a reason to exist. It needs to be part of the service and it needs to add value to the customer in some way, shape or form.
For a kennel, I can see there being an argument for a feed to allow the dog owners to keep tabs on their animal, when it was walked, fed, etc. As well as a way for owners to keep in touch with the kennel in a fairly simple way.
A dog walking service? Maybe there is an argument for it, but it would have to serve a purpose.
(,
Wed 23 Jun 2010, 10:19,
archived)
For a kennel, I can see there being an argument for a feed to allow the dog owners to keep tabs on their animal, when it was walked, fed, etc. As well as a way for owners to keep in touch with the kennel in a fairly simple way.
A dog walking service? Maybe there is an argument for it, but it would have to serve a purpose.