Those clever Old Spice ads 
  Internet advertising has just been rewritten -
  forget spending all your budget on bashing out
  a clever viral that looks like it was a made in
  a shed with a felt-tip, from now on in it's
  going to be this highly reactive 'making vids
  to Twitter comments' shit. Somebody should
  think of a name for it because every agency in
  town will be pitching variations on this for
  the next year.
  snurl.com/oldspicewin