In the ads over here the first vowel is pronounced like 'foot'
whereas I would read it more like 'boy'
(
RedHouse over yonder,
Sun 12 Feb 2012, 13:59,
archived)
Over here, it's more with u, as in russian
(
mediocre ha ha ha, you're reading this,
Sun 12 Feb 2012, 14:34,
archived)