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#
(, Mon 18 Aug 2003, 13:40, archived)
# Yes
because everyone lives in fear of the Data Protection Act...
(, Mon 18 Aug 2003, 13:43, archived)
# Well
If they ever send me anything I'll have 'em.
Someone like Saisnbury's couldn't really get away with it, I'm sure.

We're that scared of it that we don't even tell our web subscribers who've opted out if the site going to be down. And they pay nearly £2,000 for the service.
But we're chickens
(, Mon 18 Aug 2003, 13:45, archived)
# It's been a couple of years
since I looked at the 1998 update, but I seem to remember it still being fairly toothless.

Saying that I doubt a company like Sainsbury's would be stupid enough to directly ignore people opting out of their marketing that way.
(, Mon 18 Aug 2003, 13:49, archived)
# The DPA isn't worth the paper its printed on
thankfully

By having a Nectar card you become a "customer" which means they have a lot of power over what they can do with your data whether you you opt-out or not...
(, Mon 18 Aug 2003, 13:47, archived)
# they just sent me my points update
saying that as I had opted out I have missed out on 100s of great offers and gave me the option to opt in again.

I always make sure I tick the right box and never get junk mail. So obviously some people take notice of it.
(, Mon 18 Aug 2003, 13:51, archived)
# I lways obey the "do not mail" (DNM) requests only cos its easier than dealing with the complaints
the DPA is widely regarded as weak tho its not as useless as the MPS

I just gave them my old address when I got my Nectar card - I still get the points in sainsburys...
(, Mon 18 Aug 2003, 13:56, archived)
# Indeed.
I believe the opt-out only prevents them selling what info they want to all and sundry.
(, Mon 18 Aug 2003, 13:51, archived)
# mmm I know that you can opt out of contact
but the thing is they are interested in the special offers that you respond to, and your spending pattern.

The more information that they hold on you, the merrier as far as they are concerened, but they are still interested in building a shopping profile on you, and how you respond to their promotional offers.

here is the article
(, Mon 18 Aug 2003, 13:44, archived)
# Hmmm
I'm not convinced that that's necessarily a bad thing - so they stock things you want to buy? How scandalous!

"Given the choice between two stores, we are more likely to shop at the one where we earn rewards" As I shop on foot I go to the closest
(, Mon 18 Aug 2003, 13:49, archived)
# which is Waitrose if I am not mistaken
fair do's if it works for you. But that article contains enough reasons why this shopper remains mysterious and free from profiling.
(, Mon 18 Aug 2003, 13:53, archived)
# Fantastic:
"So anyone who likes hummus, say, may well be developing the shopper profile of a terrorist"
(, Mon 18 Aug 2003, 13:52, archived)