i think the url isn't really necessary.if you just had 'b3ta' ppl may be more curious, if they see a website they may instantly just out it down to some marketing.
Leave them wondering why you're doing it.
(Leave them wondering why you're doing it.
Professor Fnord Regius Professor of B3ta Chronology,
Fri 13 Sep 2002, 19:00,
archived)