.The company is named in part after Starbuck, Captain Ahab's first mate in the book Moby-Dick, as well as a turn-of-the-century mining camp (Starbo or Storbo) on Mount Rainier. According to Howard Schultz's book Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time, the name of the company was derived from Moby-Dick, although not in as direct a fashion as many assume. Gordon Bowker liked the name 'Pequod' (the ship in the novel), but his then creative partner Terry Heckler responded, 'No one's going to drink a cup of Pee-quod!' Heckler suggested 'Starbo.' Brainstorming with these two ideas resulted in the company being named for the Pequod's first mate, Starbuck.
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Mystery_Bob,
Mon 30 Jun 2008, 0:06,
archived)
I thought it was named after the dodgy bloke in "Annie"
drbroon abloooobloobloo,
Mon 30 Jun 2008, 0:09,
archived)
