Ah, just a paperback.It's not so easy to border the pictures all the way round because of the way they'll cut it - apparently there's a margin of error, so you have to bleed the cover. To get the whole thing inside the edges and safe, there wouldn't be enough room for the text.
(
Colonel Boris "...a desperate Buzzfeed imitation...",
Sun 2 Nov 2008, 9:43,
archived)