I can picture the scene:
'Hey, that meerkat advert is doing alright. That's we need, some wacky character. He'll be a cult within days!'
(
Joe Scaramanga with a G-double-O-D vibration,
Wed 16 Dec 2009, 16:08,
archived)
"No, I didn't say cult, I said..."
(
Mighty Nibus who dares gins | @nibus,
Wed 16 Dec 2009, 16:31,
archived)