I think it represents a deliberate marketing shift, they now want english speaking consumers to know they're german by using the german letter prounciation
Perhaps it's to position their products as higher end, rather than the sort of generic middle-market white goods they were in the past, by creating associations with stereotypes of german precision and engineering
(cumquat maywill not be commenting further on the allegations, Mon 16 Nov 2020, 1:04,
Reply)
Vorsprung durch Technik?
(jonbobloves you, Mon 16 Nov 2020, 6:45,
Reply)
gesundheit
(cumquat maywill not be commenting further on the allegations, Tue 17 Nov 2020, 20:42,
Reply)