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This is a link post The Product Passport I made this!
Little animated film I made for The European Environmental Bureau - what do you think of my animation? I only had 4 and a half weeks to make it from scratch. And what do you think of the idea of a Product Passport? Any likes/subs would be greatly appreciated. I don't post very often so subscribing to my youtube won't bugger up your feed.

(, Fri 11 Jun 2021, 14:41, Reply)
This is a normal post Really good stuff.
Excellent style and content.

The idea is a fine thing, how it ever gets implemented is another thing entirely. Road to hell/good intentions and all that.

Our supermarket food traffic light system(s) got watered down and rendered meaningless and confusing, I can see this going the same way, or at least going from an idea that can be expressed in a paragraph, to a 1000+ page policy document that nobody understands.
(, Fri 11 Jun 2021, 16:16, Reply)
This is a normal post Thanks very much for watching!
I agree, there are a lot of factors that could stop the Product Passport being effective and, as the film mentions, that alone isn't going to be enough - but it would be a good start! I think the public has an appetite for it so I really hope that this film gets seen by a lot of people and that maybe as a result some of those people got involved by showing some support for a product passport and indeed for a right to repair.
(, Fri 11 Jun 2021, 16:32, Reply)
This is a normal post Great stuff!
Animation is lovely. The idea of such a passport is very good. I worked with life cycle assessment years ago. The challenge is always the tremendous amount of data to be collected + the crisscross of goods back and forth across borders. And honesty of actors. But since I’m a (technological) optimist, it should be solveable. If nothing else, then by slapping a tax on dirty/evil things, like the proposed carbon border adjustment mechanism.
(, Sat 12 Jun 2021, 12:39, Reply)
This is a normal post Thanks for...
The compliment, for watching, but also for what you were saying about what's involved in the challenge. As the animator I don't know that much about what is involved and during production had to use all my time on animating and drawing. I do worry if the product passport does go ahead that it might be heavily diluted but we can hope for the best!
(, Sat 12 Jun 2021, 13:36, Reply)