
He has a lot of the product design elements right on! I have some things in my clip file that are just about like what he did there - good research and rendering. Maybe a bit heavy with the fake wood-grain.
The ad copy is a bit off, I think.
( , Tue 22 Jun 2010, 8:36, Reply)

who'd like to see some tidbits from your clip file.
( , Wed 23 Jun 2010, 16:01, Reply)

More for rendering techniques and such. It is packed away in boxes somewhere.
( , Fri 25 Jun 2010, 6:47, Reply)