
Looks like they printed the press release word for word.
And what the hell is Limb by Limb when it's at home?
( , Wed 21 Jul 2010, 12:50, Reply)

According to that article.
( , Wed 21 Jul 2010, 12:52, Reply)

that suggests that Limb by Limb is well know, at least in culty circles.
The quote at the end made me laugh:
"We at Limb By Limb have realised that lifestyle magazines are shit, especially our one, so, with new business partners, we are launching a very different title at the Edinburgh Festival. It is called The Poke. It is funny."
In other words, that zeitgeist-surfing magazine we tryied to make was a bit shit, but give us more money and we'll do another zeitgeist-surfing magazine that isn't shit. In a different style.
( , Wed 21 Jul 2010, 12:55, Reply)

haha.
Looks like they use accidental sarcasm in their press-releases.
( , Wed 21 Jul 2010, 12:57, Reply)