
Why do they have to look at shelves to find what the want. If they are using 'smart phone' surely there is a shopping app. You know...type in what you want add to basket.
A great enhancement would be speech recog : "kingsmill white bread"
Another enhancement could be the noises of people and screaming children to give the real shopping experience!). Maybe the smart phone vibrates to simulate shoppers bumping into you etc.
( , Thu 7 Jul 2011, 15:52, Reply)

( , Thu 7 Jul 2011, 16:06, Reply)

the virtual shopping trolley, which when you have completed shopping is hard to retrieve. Until in the end you leave without it.
( , Thu 7 Jul 2011, 16:12, Reply)