
the average internet user who will
1) Judge a book by its cover - right or wrong, a nice font might reduce the chance of it being clicked off before people give it a chance.
2) Want instant rewards. Most usability research suggests people skim read the internet. People need to know that it's worth their time before investing their time. A few exciting clips up-front are likely to encourage people to keep watching.
That said, good work getting it made, though I would question the wisdom of more people unnecessarily going onto the streets at the time.
edit: Having watched it now, I'd say that it could do being a bit more Jon Ronson and a bit less Nathan Barley. It seems a bit too "LOL riot" in places, and zooming in on someone lying apparently injured in the street seemed quite cold. Mocking the police's response for asking you to go home, rather than questioning what you are doing there seemed to highlight the lack of objective awareness that a documentary really needs. That said, it was pretty watchable, even if for morbid curiosity reasons.
( , Tue 16 Aug 2011, 11:11, Reply)