The people who want your image want to make money. Nothing wrong with that, but why shouldn't you also make money? Taking that photograph certainly cost you money, and you have to eat, so charge your costs + whatever profit you want.
If they say no, it's their loss, not yours. Don't be impressed by any of that "but it's an honour for your work to be seen by so many people, you shouldn't need paying", because it's utter bullshit.
(, Wed 12 Oct 2011, 23:08, Reply)
They're not going to get it for a printed credit, that's for sure. However its better for me financially to agree to a moderate fee than for them to walk away from an unreasonable one. I'm not exactly in a position to be turning money down at the moment.
(, Wed 12 Oct 2011, 23:17, Reply)