Best and worst TV ads"I'd like to give that dodo off the 5 Alive adverts a good kicking," says tom.joad. And luckily, there's tasty, tasty Cillit Bang to clean up the blood stains when you've finished. Tell us about TV adverts.
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Scaryduck LIKES EGG, Thu 15 Apr 2010, 15:17)
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HondaFunny you should mention Honda actually. They're often held up as a bastion of innovative, interesting advertising (and not unfairly), but they're also responsible for one of the wankiest briefs I've ever received. Last year I got hold of a brief from them that had some very choice quotes that give you an insight into the wonderfully wanky world of advertising.
I won't bore you with all of it, but I will give you my favourite client quote from the brief, repeated verbatim:
"Honda is an exciting, interesting company – one that society wants to exist."
One that society wants to exist? Fuck me, a couple of clever ads and a strong brand position and they've disappeared completely up their own arse.
(, Wed 21 Apr 2010, 12:41, Reply)
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