Out-of-date predictions
I once worked for a communications and interactive services company. One of the company's duties was to supply the weekly horoscope creatives for various magazines. We would receive the text directly from the astrologer (there were about five or so that the company dealt with for various publications), and add that to the designs we had templated, and then sent to the publishers.

One morning we had a call from one of the more well-known astrologers to say they had not been able to complete writing next week’s predictions. Their suggestion was that we should just use the same weeks from last year, as no one would notice...

Knowing how much crap those ‘scopes are, if I see them in a magazine these days, it just pisses me off…
( theoriginalsteve <this space intentionally left blank>, Mon 11 Jul 2011, 11:30, 6 replies)

...and you needed to experience this event to know it was all a load of bollocks?

(moon monkey is busy making memories worth repressing, Mon 11 Jul 2011, 11:45, closed)

nope, but to experience the disdain the astrologer has for their audience hit it home all the more...

( theoriginalsteve <this space intentionally left blank>, Mon 11 Jul 2011, 11:50, closed)

It's almost as if the astrologers know they're making it all up...

( flake has nothing against your right leg, Mon 11 Jul 2011, 12:36, closed)

it's almost like we all know the press pay people off to get stories, but the moment it's exposed for real, we all go nuts.

( theoriginalsteve <this space intentionally left blank>, Mon 11 Jul 2011, 13:21, closed)

I was
always of the opinion that they were knowingly churning out dross anyway.
If they truly believed it as they were writing it, then they surely wouldn't have the brains to read contracts etc... with these magazines/papers. Either that, or they should be locked up for their own safety.
(dchurch bah, Mon 11 Jul 2011, 12:38, closed)

Were they unable to write next week's predictions
due to unforeseen circumstances?
(salvadorevincent, Mon 11 Jul 2011, 13:07, closed)