I write words for a living in an advertising agency
The best advice a creative director ever gave me were:

"Go away and write it better"

And you know what? I did. And now, whenever I write something, I go away and write it better. Every time.
( mrlogic is copying your beard, Thu 20 May 2010, 15:45, 4 replies)

See, if someone had said that to me
I'd have said

"Go away and correct the grammar in that instruction."
(LongJohnBaldry, Thu 20 May 2010, 15:52, closed)

And you'd have missed all the irony in his words.
Shame that.
( mrlogic is copying your beard, Fri 21 May 2010, 10:59, closed)

I research for a living in an advertising agency
And I like the words of a colleague giving feedback to a creative:

"So why is this headline better than simply stating the proposition I gave you on the brief, in plain english?"

Poor copywriter looked a little lost for words...
( prince-igor si tacuisses, philosophus mansisses, Thu 20 May 2010, 16:26, closed)

Haha
That's the problem with most briefs. Where the proposition is actually a line. Rather than a statement of what's good about the product and why you need it. Bloody planners trying to be all 'creative'.
( mrlogic is copying your beard, Fri 21 May 2010, 10:59, closed)